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The largest provider of medical records Practice Fusion has debut its iPad app. The service, which is free for physicians and patients, has grown to be the juggernaut in the electronic medical record space hosting three times as many records as healthcare giant Kaiser Permanente or the VA. Practice Fusion makes its money by being a marketplace for pharmaceutical, device manufacturers and labs. Companies pay for advertising on the Practice Fusion platform to get their products in front of a customer base which $40 billion per year.

At its core, though, Practice Fusion’s goal would be to make permanent medical record access instant and efficient. For this reason it first showed an iPad application for doctors on the run, created by Cooper, the firm headed by Alan Cooper, the father of Visual Basic. It safely provides use of records therefore if a physician will get an after-hrs call in regards to a patient, they’ve almost all their necessary medical data at hands to allow them to make informed choices.

Showing priority for usability, doctors can easily see their day’s visits and instantly dive into each patient’s chief complaint, allergic reactions, problems, medicines, genealogy, hospitalizations, and much more. Doctors can record patient dictations of the signs and symptoms, and mix their very own assessment and plan for treatment with pre-defined treatment plans for common conditions to reduce typing. They are able to also view lists of tasks, and receive push notices of updates using their office.

I like what Practice Fusion is doing in the EMR space and hope they can use their considerable resources to keep innovating and raising the quality of healthcare to the next level.

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Dermatology offices offer a unique set of challenges for the implementation of electronic medical records. This is because many dermatology offices offer cosmetic, cash only, procedures. For offices that do a lot of cash only procedures, EMRs are not especially useful for tracking health and medical history. That doesn’t mean an EMR system shouldn’t be implemented though. Physicians in the cash pay industry generally have to think more like businessmen than their counterparts in the insurance pay side of medicine. This is due to the fact that when the consumer is paying cash, there are more options available for them to seek out the services they are looking for. How will the average person off the street know that a dermatologist is offering services like laser hair removal? The medispa down the street gets the word out through advertising so to be competitive a doctor will have to do the same.

The necessity to create an advertising budget will inevitably require budget cuts in other areas of a practice. This is where the addition of EMRs can help save money. Even though there can be a substantial up-front cost for switching over to an EMR system, the efficiencies create long-term savings making the investment well worth it. This savings can then be rolled over into a marketing budget to stir up more cosmetic patients and more money in physician’s pocket.

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